Erik Rossi
Director of Digital Media
Erik Rossi, an innovative leader in digital media and marketing, boasts a rich tapestry of experiences spanning over three decades, igniting transformative strategies across diverse sectors. As the Director of Digital Media, Erik steers a dynamic team, architecting online strategies that redefine brand narratives. His prowess encompasses crafting captivating digital content, optimizing websites, and orchestrating engaging social media campaigns.
With a pedigree in management and strategic leadership, Erik’s journey unfurled from spearheading operational teams as a General Manager to donning the mantle of a Project Manager with a knack for overseeing multifaceted studies and cultivating client relationships. His tenure at Yahoo, spanning nearly two decades, showcased his prowess in managing high-profile collaborations, fortifying client ties, and pioneering streaming media methodologies.
Prominent achievements involve expanding companies' presence through the creation of brand ecosystems and igniting rapid growth in digital interaction. Erik’s dynamic trajectory embodies a fusion of astute leadership, strategic foresight, and a penchant for leveraging emerging trends, thus charting unparalleled success in every venture. With a legacy of innovation and a zeal for trailblazing initiatives, Erik Rossi continues to redefine the contours of digital media, marketing, and strategic leadership.
How Erik can Help You!
Strategic Planning:
Develop and execute digital media strategies aligned with overall marketing and business objectives.
Content Strategy and Creation:
Develop a content calendar and strategy across various digital channels (social media, websites, blogs, etc.).
Ensure content is engaging, on-brand, and optimized for different platforms and audiences.
Digital Campaign Management:
Monitor campaign performance, optimize strategies based on data analytics.
Social Media Management:
Oversee the management and growth of social media accounts, ensuring consistent messaging and engagement.
Analytics and Reporting:
Utilize analytics tools to track and analyze digital media performance metrics.
Generate reports and insights to drive data-driven decisions and optimize strategies.
Website and SEO Management:
Oversee website content and functionality, working closely with web development teams.
Develop and implement SEO strategies to improve organic visibility and traffic.
Podcast Production:
Want to start your own podcast? Erik can help you set it up, manage, and produce it to ensure top-notch quality.
In his spare time, Erik is an avid Pittsburgh sports fan, plays hockey, enjoys movies, a good bourbon, and loves spending summer days on the lake with his wife Windy.
Connect with Erik on LinkedIn:
