“Never let ads write checks your website can’t cash.” – Avinash Kaushik
Let’s face it, Google Ads is one of the most powerful tools in digital marketing—but that doesn’t mean it’s the right fit for every business. Whether or not it works for you depends on several factors – your industry, your audience, your goals, and even how prepared you are to manage and maintain a campaign.
It can be really effective when people are already searching for what you offer. If you’re running an eCommerce shop with unique products, offering services like HVAC repair, legal help, or solving a clear problem, Google Ads can deliver great results. Great results if you have a mobile-friendly, fast-loading website, along with proper tracking for leads, calls, and purchases. Those are key.
But it’s not a catch-all solution. If your offering is something people don’t actively search for—like a new or unfamiliar product, or something that depends more on visuals and brand discovery, then platforms like Facebook, Instagram, or LinkedIn might be a better fit for you.
Another thing to consider is the time and attention Google Ads needs. Campaigns require constant keyword adjustments, ad testing, bid management, and performance tracking. It’s not something you just “set and forget.” It becomes a part of your life. Ideally, you’re working with a budget of $600–$1,000/month minimum, and committing to a 6–12-month timeline to see real traction.
And don’t forget, Google Ads is just one piece of the puzzle. SEO and email marketing can offer long-term value without the same upfront costs.
So, the bottom line, Google Ads can be a great investment if it aligns with your audience, goals, and budget. But it’s not for all companies.
Not sure where to start?
It’s up to you!
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