Thursday Thoughts: Are You Making These Social Media Mistakes? Here's How To Fix Them

on March 20, 2025

Growing your brand on social media can feel overwhelming. Everyone has an opinion, a strategy, and a “foolproof” roadmap to success. Point your fingers here, use this cat or baby and you get a million views. I even wrote an article recently about ignoring all the noise and blazing your own trail—and I stand by that! But today, I want to clarify something: while you can forge your own path, there are a few essential rules you should follow if you actually want to gain followers and grow your brand.

1. You Actually Have to Post Content

This may sound obvious, but too many businesses struggle with inconsistent posting. If you’re not showing up regularly, your audience will forget you. You can’t blaze your own trail if you never leave the garage! I recommend posting at least 2-3 times per week to stay visible, keep followers engaged, and ensure your content is relevant. A consistent presence builds trust and keeps you top of mind.

2. Ignoring Engagement is Kinda Bad

Social media isn’t just a broadcast platform—it’s a two-way street. If you’re not responding to comments, messages, or mentions, you’re missing out on valuable relationships. More importantly, your audience will feel ignored. Engaging with your followers is simple: reply to their comments, acknowledge their support, and start conversations. This small effort can turn casual followers into loyal fans and customers.

3. Social Media is NOT Your Sales Catalog

People don’t follow brands just to be sold to. If every post is a sales pitch, you’ll quickly lose engagement—and followers. Instead, focus on educating, entertaining, or inspiring your audience. A good rule of thumb? About 80% of your content should provide value, and only 20% should directly promote your products or services.

Pretty simple, right? Avoiding these common mistakes can transform your social media presence. Or, you can be blocked from reaching your brand goals.