“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt
How many podcasts do you listen to?
And how many of those have ads?
Podcasting has exploded in popularity, and brands are paying attention. One of the best ways for podcasters to make money is through dynamic ad insertion (DAI)—a fancy way of saying ads are placed in real time instead of being permanently stitched into the episode. Here’s why it matters:
1. Ads Stay Fresh and Relevant
Ever heard an ad for a long-past holiday sale while listening to an old podcast episode? With DAI, ads are updated based on when and where someone listens. That means no more expired deals—just timely, targeted promos that actually make sense.
2. More Ways to Make Money
With static ads, once they’re in, they’re there for good. But with dynamic ads, you can switch things up anytime. Got a new sponsor? No problem—you can replace old ads across all episodes in just a few clicks. That means even your older episodes can keep bringing in fresh revenue, making your entire catalog work harder for you.
3. More Control, Less Hassle
DAI lets podcasters change or remove ads without messing with the episode itself. That means more flexibility to work with different sponsors, test new ads, and keep things fresh—without having to re-edit anything.
For podcasters looking to keep their content profitable and their ads relevant, dynamic ad insertion is a total win-win.
If you have a podcast and want to learn more about making money with dynamic ad insertion – or looking to start a podcast, let’s talk.
We can help.
It’s Up To You!
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